Our printing process makes it possible to consider full-color jobs in quantities as small as one (price is similar to a digital color proof). More importantly, runs of 100 or 300 or 500 are now economical and practical. A quantity of 1,000 cost about the same as traditional offset lithography (consider 8.5 X 11 4C/4C). Quantities of thousands are less expensive with traditional offset lithography; however, our turnaround is significantly faster.
Because you can now get a few hundred prints of something in full color, small mailings of postcards or sell sheets are feasible. Also the ability to customize materials for different market segments becomes a reality. For instance, you can take 300 sell sheets for distribution at one industry show this month, and 300 of a slightly different sell sheet to another industry show next month. The sell sheets can be customized for each show, or improved after feedback from each show.
If you have many product sell sheets or technical specifiation sheets, you can order only a few hundred. When you run short of one, a few hundred more can be ordered and arrive within 24 hours (depending on delivery arrangements). The others do not have to be reordered until needed. You won't end up with thousands of a less-used sheet, while running out of the most-used sheet. And when the specifiations change or your product is upgraded, how many obsolete marketing materials must you now discard? On-demand printing allows for on-demand inventory control of your printed pieces.